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VSF Case Studies
How VSF Propelled MedBest's Marketing Efforts towards Success
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How VSF Helped MedBest’s Towards Success
MedBest is a national executive search firm exclusive to the Senior Living industry. Established in 2001, the firm has
come a long way in successfully identifying and recruiting executive talent for the full spectrum of senior living
organizations across the US. But just like many reputed companies, they too struggled to build a strong online
presence in the rapidly evolving digital landscape. That is where VSF stepped in to help them.
Ever since our experts took over the project, we have seen significant improvements in the client’s web performance,
lead generation and audience engagement.
Summary
As VSF took charge of this project, we were able to help them in the following ways.
The online enquiries that have been pouring in stand at higher than 90 directly from the website and another 180 in the form of direct phone calls.
The huge influx of enquiries from potential customers has made the company one of the most sought-after recruitment firms in their niche area.
A beautiful new website designed by VSF has also helped boost audience interaction with the business.
VSF has helped MedBest dominate the first page of Google with multiple search results showing up on the first page for the targeted search terms.
Website Traffic
A boost in website traffic with strategic SEO and content marketing approaches
Website Traffic
An influx of online enquiries as well as phone calls from qualified prospects
First Page Rankings
Dominating Google's first page for relevant search terms in their service area
The Success Story of VSF’s Organic Efforts for MedBest
The whole objective of our tailor-made organic strategies was to ensure that MedBest’s site ranking improved. The latter automatically led to growth across multiple channels. And now:
The number of website visitors who land on the website from purely organic searches is over 6000 in number.
The overall lead generation has grown for the business.
New clients have been coming in and facilitating the overall growth of the company.
The organic ranking of the site has a top 3 placement on the first page of Google.
The organic positioning of the site is within the top 10 search results for 35 The website now has a very high visibility of over 80%!
The Challenge
Limited Online Visibility & Weak Digital Presence
Low Website Engagement & Minimal Service Inquiries
Outdated Website Design & Poor User Experience
Minimal Brand Recognition in a Competitive Market
Results Timeline
MONTH 1-2
Foundation & Strategic Setup
We began by improving the website’s technical structure and optimizing page speed performance. Through in-depth keyword research, competitor analysis, and a customized SEO roadmap, we built a strong foundation for long-term digital growth.
Month 5-8
Growth Acceleration & Lead Generation
High-value keywords achieved top-ranking positions. Website engagement significantly improved—leading to more quote requests, form submissions, and phone calls. Steady month-over-month growth became measurable and consistent.
MONTH 3-4
Improved Visibility & Early Traffic Growth
Core service pages began ranking higher in search engines, resulting in increased organic visibility. Website traffic grew, and more relevant service inquiries came through as prospects started engaging with the optimized platform.
MONTH 9-12
Brand Recognition & Market Expansion
MedBest began to establish itself as a trusted authority in its industry. With higher search visibility, repeat inquiries, and growing customer trust, the company experienced sustainable business growth and expanded its brand presence across key service areas.
Working with VSF has been an amazing journey. The way they have transformed our
position in the digital marketplace is truly remarkable. They are very professional,
understanding and patient at all times. I look forward to more rewarding digital solutions
and campaigns with the team.
position in the digital marketplace is truly remarkable. They are very professional,
understanding and patient at all times. I look forward to more rewarding digital solutions
and campaigns with the team.
- Medbest
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